Touchpoint Technology
We have had an ongoing engagement with Touchpoint for 2 years and counting. During this time we have carried out a number of digital projects for the Artarmon based business and have at least tripled their online lead generation.
Web Design
We completely redesigned and rebuilt Touchpoint’s website early in 2017. It boasts a fresh and modern look and feel and a host of new features all within a simplified and easier to navigate structure.
The design includes professional photographs of the Touchpoint team, premises and products, which were taken during shoots by a third party and arranged by us.
A strong call to action is present throughout the design, which has resulted in an increase in web leads.
Web Development
The website rebuild in early 2017 included a host of new features surrounding the upgraded and expanded “shop” or products section.
We facilitated the addition of hundreds of products into the website. This involved some clever data manipulation and the setup of certain structures to ensure all appropriate data was imported into the necessary fields and also to align the products to Touchpoint’s strict categories. This was also done in a way that allowed for future automatic updating of products using the feeds that the poduct data was acquired from.
The site features a clever “mega menu” from which you can navigate to your desired shop section from any page, an accurate product search mechanism and a dynamic feed of the most popular products, which is seen on the home page.
SEO
Through combination of standard SEO optimisation techniques and also working closely with the Touchpoint team to dramatically increase the amount of content and product information on their website, traffic via organic means has increased by approximately 400%.
Digital Marketing
We manage Touchpoint’s digital marketing operations ongoing. This includes the management and optimisation of their Adwords and other PPC advertising campaigns, posting news items on their website, distributing content across various social media channels, sending monthly email newsletters and more. Our work for Touchpoint continues to increase traffic to their website and overall web leads generated.
