Targeted Google Ads and PPC

Get your products or services in front of potential customers now with paid advertisements.

You have a website and it’s ready to start attracting customers. However, it’s not always possible to rank organically at the top of Google. You may be early in your SEO efforts and it may take some time before you rank highly or some of your target keywords may just be too competitive to reach the top of at this stage. But you want to start generating business and need people finding your site now.

This is where Google Ads comes in. On a “Pay Per Click” basis, you can display an ad at the top of search results for important key phrases. You are also able to display banner ads around the internet on relevant sites or to people who fit a certain profile. This gets your business and website in front of potential customers straight away.

The Google Ads platform can produce fantastic results for businesses – if configured effectively. There are many different strategies, variables and settings to consider on top of inputting the best set of keywords, writing compelling ad text and more.

Businesses who don’t maintain their campaigns can end up wasting a lot of money – irrelevant search terms chew up budgets and under performing elements can continue on, unchanged.

 A healthy Google Ads campaign will have your ad seen by numerous legitimate customers each day and will provide a solid return on investment. 

Our Google Ads Campaign Management

Keyword Strategy

We’ll work with you to produce a list of your relevant keywords, no matter how exhaustive. They’ll then be organised into logical ad groups.

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Negative Keywords

Keywords attract a host of irrelevant search terms. These must be constantly checked and added as negative keywords to prevent wasting budget.

Ad Writing & Testing

We’ll write compelling ad text for your business, with your guidance, and test a range of messaging variations to discover what performs best.

Bid Amounts

We’ll monitor, test and experiment with max bid amounts and strategies across your ad groups and keywords to make sure your budget is used effectively.

Conversion Tracking

It is very important that your PPC platform tracks leads, in order to measure effectiveness. We’ll setup automated tracking for form enquiries and calls.

Banner (Display) Ads

For some businesses, a display campaign is an effective option. We can produce visual banner ads, in various sizes, to advertise your business across the web.

Remarketing

Don’t lose potential customers. Advertise directly to users who have visited your site recently or who have shown interest in your products or services.

Targeting

We’ll ensure your campaigns are targeted to the most appropriate criteria, whether it be demographics, location, interests, technology and more.

What our Clients Say

Working with Tom to develop and launch our Building Consultancy website over the past year has been a great pleasure. His quick appreciation of the issues with our online presence has delivered a fully functioning website and online payment portal that is getting very positive feedback from our clients and great appreciation from ourselves.

In the first 4 months of operation the website is generating more than $8000 per month of extra sales and has greatly reduced our workload as well.

View full review on Google

Rob Whelan - Advanced Building Inspections

5.0
2019-02-22T00:10:15+10:00

Rob Whelan - Advanced Building Inspections

Working with Tom to develop and launch our Building Consultancy website over the past year has been a great pleasure. His quick appreciation of the issues with our online presence has delivered a fully functioning website and online payment portal that is getting very positive feedback from our clients and great appreciation from ourselves. In the first 4 months of operation the website is generating more than $8000 per month of extra sales and has greatly reduced our workload as well. View full review on Google
i needed a professional looking website. There are a lot of companies on google to choose from. After speaking to a few i came across TC Web who were a professional, easy to speak to small business and I was not just a number - he treated me very well.

What a job, my website looks great, very happy with the results. They will do anything you ask for. There is no such thing as no or too hard.

View full review on Google

Phil Nassif - Telecom Today

5.0
2019-02-22T00:14:14+10:00

Phil Nassif - Telecom Today

i needed a professional looking website. There are a lot of companies on google to choose from. After speaking to a few i came across TC Web who were a professional, easy to speak to small business and I was not just a number - he treated me very well. What a job, my website looks great, very happy with the results. They will do anything you ask for. There is no such thing as no or too hard. View full review on Google
Tom and TC Web are an absolute pleasure to work with. They have built my website and continue to provide me with great insight and support as a small business - everything from web site and email support through to custom designed surveys. I really value their guidance and they continue to do an awesome job with my website. I recommend them highly to any business, association, club or organisation looking for high quality but affordable web sites and support.

View full review on Facebook

Katherine Mair - M.A.D. Mindworks

5.0
2019-02-22T00:16:15+10:00

Katherine Mair - M.A.D. Mindworks

Tom and TC Web are an absolute pleasure to work with. They have built my website and continue to provide me with great insight and support as a small business - everything from web site and email support through to custom designed surveys. I really value their guidance and they continue to do an awesome job with my website. I recommend them highly to any business, association, club or organisation looking for high quality but affordable web sites and support. View full review on Facebook
After approaching a number of web design companies I came across TC Web. Thank god I did, after having a short discussion with Tom on the phone, Tom provided me with the most competitive cost by far in comparison to the other web design companies but also provided me with the confidence he would meet or exceed expectations of my design brief. I asked for multiple changes throughout the process, and Tom happily provided me with a quality service with no complaints. I would highly recommend Tom to any business looking to create a professional looking eCommerce website.

View full review on Google

Nick Ong - Aus Resumes

5.0
2019-02-22T00:22:44+10:00

Nick Ong - Aus Resumes

After approaching a number of web design companies I came across TC Web. Thank god I did, after having a short discussion with Tom on the phone, Tom provided me with the most competitive cost by far in comparison to the other web design companies but also provided me with the confidence he would meet or exceed expectations of my design brief. I asked for multiple changes throughout the process, and Tom happily provided me with a quality service with no complaints. I would highly recommend Tom to any business looking to create a professional looking eCommerce website. View full review on Google
Tom has been invaluable to our business, using his diverse skills to improve our website design and SEO. He is prompt and reliable, always willing to help with any issues that may arise. I highly recommend TC Web for your business, you won't be disappointed.

View full review on Google

Joel Knight - Knight Carpet Cleaning

5.0
2019-02-26T00:48:58+10:00

Joel Knight - Knight Carpet Cleaning

Tom has been invaluable to our business, using his diverse skills to improve our website design and SEO. He is prompt and reliable, always willing to help with any issues that may arise. I highly recommend TC Web for your business, you won't be disappointed. View full review on Google
We have enjoyed an engagement with TC Web for web services, web support and SEO for 12 plus months and can highly recommend the service provision as an excellent external resource for any growth orientated business - we look forward to the next 12 months.

View full review on Facebook

Kerrie Wood - LUXE Unforgettable Events

5.0
2019-02-26T00:52:54+10:00

Kerrie Wood - LUXE Unforgettable Events

We have enjoyed an engagement with TC Web for web services, web support and SEO for 12 plus months and can highly recommend the service provision as an excellent external resource for any growth orientated business - we look forward to the next 12 months. View full review on Facebook
We have been most impressed with the scope of work TC Web carried out to improve our business. From digital reports tailored specifically to our business to SEO and website improvements, every task we have required has been met quickly and in great detail by Tom and his team. We continue to use their services and highly recommend.

View the full review on Google

Ryan Malam - Blitz Pest Management

5.0
2019-02-26T00:55:00+10:00

Ryan Malam - Blitz Pest Management

We have been most impressed with the scope of work TC Web carried out to improve our business. From digital reports tailored specifically to our business to SEO and website improvements, every task we have required has been met quickly and in great detail by Tom and his team. We continue to use their services and highly recommend. View the full review on Google
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